what is Intuition

 Intuition is our capacity for direct knowledge, for immediate insight without observation or reason. Daniel Kahneman, Princeton University psychologist notes, “Intuitive thinking is perception-like, rapid, and effortless.

Sometimes called a hunch or gut feeling, it is defined as convincing, hasty feelings whose origins cannot be explained by the individual himself. It comes from the latin word “intuir,” which means knowledge from within. While we could think of it as being brought about by an internal force, our gut feeling actually starts with a perception of an external factor, say intonation or facial expression so brief that we are actually unaware that we have noticed it.

Encyclopaedia of Britannica defines Intuition, in philosophy, is the power of obtaining knowledge that cannot be acquired either by inference or observation, by reason or experience. As such, intuition is thought of as an original, independent source of knowledge, since it is designed to account for just those kinds of knowledge that other sources do not provide. 

Characteristics of Intuition

    The characteristics of Intuition are as follows

·         It is a Cyclical Process of Thinking Associated with the Overall Cognition of Reality

It may be stated that intuition is most often defined as the act of cognition without rational inference. Optionally, it is recognized as a way of learning that takes place beyond consciousness, in which a decision-maker acquires knowledge, however is unable to establish the source of this knowledge.

·         It is Not the Opposite of Logic

Intuition is not an irrational process related to premonitions or revelations, however a method of thinking whose mechanisms range from the classical rational inference and are difficult to reproduce. Nonetheless, the results of this process are verifiable and communicable. As a result, intuition is most often referred to as thinking without consciousness or knowledge without consciousness.

·         It is Not an Irrational Action

In the past, the word “intuition” was often associated with the phrase “irrationality”. This could result from the definition of “intuition” proposed by Bergson who interpreted it as a “mystical drive” that can't be defined by way of rational arguments. Since then, many empirical studies of intuition have been conducted, especially in the area of psychology, neuroscience and management, which have changed the way it is perceived. It's no longer considered as something mystical and irrational, but as fundamental and fascinating competence of modern managers.

·         It Refers to the Use of “Deeper” Knowledge Resources Collected Over a Lifetime

Modern literature suggests that there is no basis for associating intuition and irrationality since it results from decades of practice, learning process, experience, which translates into huge amounts of facts, concepts and patterns that take the form of explicit knowledge and tacit. The knowledge is stored in both the consciousness and the subconscious of the human mind.

·         Every Person has Intuitive Potential (But at Different Levels)

Every person has the potential of Intuition or gut feeling but it is present in different level with different people.

·         It is a Capability that can be Trained and Developed

Intuition is not just the quality that a person has from birth. It can be developed with the help of training.  

·         It Participates in any Decision-Making Process

Intuition helps in decision making when there are no facts, figures and necessary information for taking a decision. These days people use intuition as guide for decision making.

·         It is a Fast, Sometimes Even Automatic Process

The conscious use of intuition enhances its advantages. It permits for the identification of key information relevant to a decision. It can also be additional knowledge in the event of an information gap. It acts as a type of “signpost” that directs a decision-maker in the direction of a favorable solution. It most of the time speeds up and simplifies the decision-making process by means of lowering the range of alternative action.

Pricing Strategy of HUL

Pricing is a very powerful tool in the marketing, company use the pricing in the different way to achieve marketing objectives. Pricing strategy adopted over the medium to long term to achieve marketing objectives. Pricing strategy has a significant impact on marketing strategy.HUL is a market leader in Indian consumer products they are producing the  brands personal care, homecare and food and beverages, many variety of products they are producing with a reasonable prices .HUL adopted pricing strategy to improve their conditions.

·        

           Simple pricing policy of low cost products-  Hindustan uniliver mainly believes in their products they are producing the consumer friendly products so it increase huge amount of sales so they decided to kept a simple pricing policy of low cost product for example sun silk sachets at Rs 1 like that, so that product rich a wider market. But they have not compromised with quality of products but they are cut down the cost of the products because of its extensive and long way reaching of distribution policy.

·         Competitive pricing policy- HUL has maintained competitive pricing policy for some of its products. Competitive pricing policy is setting the price of the product based on competition of that particular products, this policy is used when a two company produce the similar kind of products. As soon as increase or decrease in the competition of the product, price is charged on the base of competition.

·            Offers Brand- HUL is an a wide consumer goods producer , so it try to offer many brand with variety of products at  numerous price .for example their personal care brand , home care and food and beverage brands offers different verity of products. So it will help consumer to buy any one of product according to his or her own financial capability.

·             Discount Offer- Now a day’s consumer are give the more importance to discount before purchasing any product they first see where discount is available. In HUL tries to maintained balance of the market in the name of discount, they offer discount for their products, for example 200gm of surf excel free with one kg of that products. So it automatically reduced price of the product and consumer are eager to buy the product at discount rate so sale will increase.

·         All income groups of people- HUL adopted pricing strategy it is suitable to all income group of people like high income, low and medium income group of people, for example low income group of people like rural people hul producing small unit of product like small lifebuoy soap at RS 5 like that.

·         Offers Volume point to Price point Packages-  Rural consumer are price sensitive and they expect value for money, if they buy any product they expect satisfaction from that product. Mainly rural customer are purchasing the small unit of product because for their income level or family condition. So HUL offers small quantity of products with a reasonable price so it attracts the rural consumer towards products. They are purchasing the small unit of product but they are regular customer of those products.

·         Create markets for premium products- premium pricing strategy is a setting price of the products higher than the similar products. It increase the maximum profit in are where the consumer are happy to pay higher prices, HUL created market for a premium product .for urban people HUL decided to produce huge unit of product at a high price because they are able to pay more  for their satisfaction. For the purpose of rural consumer it offering sachets so they can purchase what they want at reasonable prices. For example lux soap at Rs 5 and ponds gold cream at Rs 5 etc.

Difference between Intuitive Thinking and Structural Thinking

q Structural Thinking:

Structural thinking is a type of systems thinking that gets to the heart of the matter as to how things actually work. It is most appropriate when a life situation has presented all the facts and there is a clear understanding of the consequences of a word, there is no ambiguity or unknown.

•      Thinks in Details:

In structural thinking people are study in detail way first they understand the problem by observation or by evidence and then they take the decision regarding to the particular problem.

•      Focus on Structure:

It is mainly focusing on form based thinking rather than formless thinking. Here people take the decision in step by step process. Structured thinking is a process of putting a framework to an unstructured problem. Having a structure not only helps an analyst understand the problem at a macro level, it also helps by identifying areas which require deeper understanding

·       

•         convergent Processes:

Structural thinking is a convergent process because convergent processes are a tool in creative problem solving.  After the process of divergent thinking has been completed, ideas and information are organized and structured using convergent thinking to decision making strategies are used leading to a single-best, or most often correct answer.

•      Linearity:

Structural thinking is the step by step process thinking; here people use the linearity to easily understand the situation and to take a better decision within a time

Intuitive:

Intuitive means having the ability to know or understand things without any proof or evidence.

Intuitive thinking is also known as “sixth sense” it defined as ‘a keen intuitive’ power and involves being able to gather information that other individuals may miss.  Intuitive thinking is most appropriate when the consequences of our words and actions are unknown.

•      A Bird’s Perspective:

A view from a very top place, it covers a larger area. It is very difficult to stand within core of some tall timber, but the bird will peer the woodland, it is even more difficult. The woodland belongs to a special territory, but also bird will leave out, it’s predict beauty and enormity after the bird’s are standing face to face with a tree trunk or jumping over the fall branch. A bird special character initiative will support them to take better legitimate photograph from bird’s eye point.

·        

•           Over Viewing. Details Not Important

  Intuitive thinking is a broad way of thinking.  It understands the things without any proof. People take the decision directly without observing the evidence. In structural thinking people give the importance to the detail process of study but in intuitive thinking detail is not important. Suddenly whatever comes to their mind they will use that thought.

•      Possibilities:

Intuitive people center of attention on the long run and the probabilities. Their system knowledge through patterns and impressions. They read between the traces, they are summary thinkers. Sometime with intuitive people what they think it may happen or may not be.

•      How Concepts & Ideas Relate:

Concepts and ideas are truly understood only when we can effectively and insightfully use them in a wide range of circumstances, and when we have mastered their use to the point of spontaneous application.

   Significance of Intuition

·      

         Professional Judgment-Intuition also called professional judgment, intuitive, gut instinct, inner voice- it play an important role in taking decision without any experience or observation take the quick decision effectively.

·        

      Emotions and Feelings- Emotions and feelings important in our intuitive ability to make good decision.

·         

      More of a Feeling than Thinking- Intuition is more of a feeling than thinking-feeling is an emotion state, it is unconscious and thinking is process of considering or reasoning of something so intuition is more of feeling than thinking.

      Intuition is a Timely Sense- because without any experience or any evidence people take the decision within a time. Not studies the entire process just see the problem and quickly takes the decision.

·       

     Emotional than Just Thinking- intuition is Very important to be emotional than just thinking-emotional is the unconscious way of thinking, thinking is conscious way with proof or evidence.

        Decision Making- Intuitive feeling guide our decision making to the point at which our conscious mind –able to make good choice

    

             Balanced Emotions- crucial for intuitive decision making

   

     Intuition and Judgment-analyses frozen into habit-(Herbert Simon)- Herbert Simon defined intuition as “analyses frozen into habit” he said this statement does not do justice even to intuition in the small. Intuition in the large has no room in such a belief system. This idea of intuition reduces the human spirit to a logical program of if then responses to life

   

       Intuition and Pattern-are closely related.

                        THANK YOU.......

Social Media Impact on Business

Abstract:

Social media offers an opportunity to connect and interact with your customers, to promote your brand and drive traffic to your website. Getting involved in social media creates an opportunity for more face to face interaction which can help in building business and also fun at the same time. On the basis ratings given to their products by other customers, more customers get influenced to buy the product if the rating is good. This is beneficial to the company.Social media sites such as blogs and social networks allow people to form connections with other users and brands and share content such as messages, news, videos and photos. Sites such as Facebook, Twitter and YouTube, blogs, LinkedIn, Google+ have experienced novel growth over the last few years and are some of the most talked about destinations on the web. The purpose of this research is to understand the impact of social media on how companies market their business. 68% of companies are already successful in business. 80% companies combine both traditional and social media. 84% companies want to approach the social media, 2.55 billon users of social media. So we can easily attract and contact them. Almost 46% web users are addicted to purchase online. Our 1^st hypothesis answers that 68% of the companies that are dependent on social media are successful in their business.

Key words: Business opportunities, social media, business performance, marketing.

Introduction:

Social media is a part of marketing. It makes cool interaction with the customer and also it easy to convey our information to customers, for example, in Facebook we can easily reply for their messages and also satisfy their needs, this will make the marketing strategy. When we respond to their problems we can understand about the company issues and thus it helps to improve their business as well as possible. And also people are happy when the company will reply because some people do not see advertisements, they like it when we contact them personally through text message. In social media when people see more likes, page views and comments, and it becomes the word of mouth. They also interest to view the business. When we provide the services based on the customers they more likely to buy the product. Social media not only enhances company’s name but gives what the customers expect.Social media will help to connect with the new customers.Some of the small firms do not realize the importance of social media in marketing their business. They consider it to be an expense that doesn’t yield them anything.But in today’s technical and competitive world if a company has to sustain in the market, it is important to adapt to new changes.

Literature review:

Prof. Sandeepbhanot (2012) in his paper “a study of social media impact on company performance” social media can be defined as an instrument that helps to communicate and interact like T.V, newspaper, radio, technique, web-based and mobile. First, business process which will transform their relationship with customer. Secondly, how company can protect the power of social media keeping in mind of pitfall (danger place). Andreas Kaplan and MechaelHaenlein (2010) defined social media as “a group of internet based application that build on the ideological and technological foundation of web 2.0, which allows the creation and exchange of user generated content. Business may also refer to social media as consumer generated media (CGM). Martin smiths (2012) “the impact of social media on business performance” aims to better understand the social media environment and the impact of common social media tools used in practice. They analyze a case and assess how business managers and IT managers in a successful social media based company evaluate this impact. Aula, Pekka (2010), in his article, focuses on the threat and risk of social media to the reputation of business” it says the events where it involves the influence of social media and how publicity can give negative impact to the reputation of company. It notes on the most popular and interesting social media services based from the corporate perspective which include Facebook, My Space and Twitter. Bruhn manfried et al (2012) in their study titled “are social media replacing traditional media in term of brand equity creation? “Trying to investigate the relative impact of brand communication on brand equity through social media as compared to traditional media. In juxtaposition of different industries aims at:  investigating both communication instruments has an impact on consumer based equity comparing the effect size of this two communication instrument: and separating the effect of firm created and user generated social media communication. Duttasoumitra (2010) in his article on social media strategy in Harvard business review says that social media are changing  the way we do business and how leaders are perceived, from the shop floor to the CEO suite.  But whereas the best business are creating comprehensive strategy in this area research suggests that few corporate leaders have a social media presence say, a face book or LinkedIn page and those who do not use strategically. Today’s leaders must embrace social media for three reasons. First they provide a low cost highly accessible plat form on which a personal brand can be built, and also communicates our identity within and outside the company. Secondly they allow engaging rapidly simultaneously with peers, employees customer and the broader public in order to leverage relationship, show commitment to a cause, and demonstrate a capacity for reflection. Third, they give an opportunity to learn from instant information and unvarnished feedback.

Objectives:

To study how business use social media give an opportunity to connect and interact with the customer.

To study how social media improves the business performance.

To study how the social media has impacted customers.

To study how use of social media will increase sales.

Research methodology:

This research is based on the secondary research methodology; we want to know how much social media is used for the business. We take the information from websites like proquest, Google, LinkedIn, quora and also literature review will help to clearly understand about research topic.

Social media for business:

In the 2016 marketer’s guide says social media networks are fantastic resources for business for promote the market and it say the social media users are around 2.55 billion. This is our own interest to use, and also when business will promote their advertising it will directly reach our current and new customers. Doesn’t mean your business should be on every network. It’s important to choose the social networks and also work best for the business as well as possible. Social media helps to learn more about the market for better business.

Facebook:

Facebook is the biggest network on the web, both in terms of name recognition and the total number of users. The 2016 market guide says 1.55 billion active users. Facebook is great social network for connecting people form the all over world with the business. 70% of the business were contact the customers through the Facebook.

YouTube:

Beginner’s guide says use YouTube for your business and also it says nearly 85% of adults were consider themselves a regular YouTube users. It easy to use, especially all social signals makes YouTube is an important part of social media for marketing strategy. The video and new videos even help to attract new subscribers they were enjoy watching and it’s taken their interest to business.

Twitter:         

67% of twitter users are like more to buy, but 37% users will purchase what brand they follow. Business says over 90% customer will get their brands by seeing discount and promos, and also they follow five or more brands.

LinkedIn:

LinkedIn is the most professional of the social network, over 135 million business used for professionals worldwide. It is largely focused on business to business connection and also big part of marketing strategy. In here easy to optimize personal details as well as company page on LinkedIn to engage with the target of customer

Pinterest:

Pinterest have 83.8% of luxury brands in presence and also 90% of US online use for retailers.Pinterest uses are not just looking the creative on the network; they are also ready to buy. Compare to other social media pinterest pins prices get 36% more likes.

Instagram:

Instagram categories by luxury data is 67%, luxury auto 60%, quick services restaurant by 53%, clothing 51%, TV 42%, beauty 39%, retail and consumer merchandise 33%, travel or leisure 24%, food or beverages 23%, automotive and social media news publishing were taken same place 21% and financial service taken 12% in Instagram% of brands post one or more photos per week to their Instagram accounts.

Hypothesis:

1.      We want to find out if all the businesses realize the importance of social media. Hence we can write the following hypothesis:

H1: Social media is important for their business.

2.      We need to see social media give an opportunity to connect and interact with the customer. Hence we can write the following hypothesis:

H1: Social media gives an opportunity to connect and interact with the customers.

3.      We want to check if social media actually increases the business. Hence we can write the following hypothesis:

H1: Social media increases their business.

As secondary data says in literature review Prof.SandeepBhanotresearch wise 68% of companies are already successful in business. 80% companiescombine both traditional and social media. 84% companies want to approach the social media.

As we already mentioned, there are2.55 billon users of social media. So we can easily attract and contact them. 

As per our observation, almost 46% web users are addicted to purchaseonline. Our 1^st hypothesis answers that 68% of the companies that are dependent on social media are successful intheir business.

Observation:

Form the secondary data

In 2015 survey says 38% of female and 62% of male will use the social network for the business purpose. And also it says between the ages 35 to 44 especially for men were more use; least users are between the ages of 18 to 20. Social networking is the top online activity in US, with the average American spending 37minuts per day. The 46% of web users were purchase their purpose in social media. The statics trends say social media adoption of top brands like Facebook-99%, YouTube-97%, Google+-70%, pinterest-69% and instagram-59%. The social media use their business to growth 8 out of 10, 3 in 5 new customers by using social media. The business to business marketers invest in social media to 83% for increase their brand, 69% for increase web traffic and 65% to gain their market insights.

The top reasons for people follow bands on social media like promotion and discounts, latest products information, provide customer service, entertaining content and ability to offer feedback.

Altimeter group defines the social media use for the business like planning is the 1st stage for the business, planning stage use 6% form the social media.

Scope:

On the basis ratings given to their products by other customers, more customers get influenced to buy the product if the rating is good. This is beneficial to the company.

Conclusion:

Coming to the conclusion part this research says almost all companies are dependent on social media. As it is an easy way toconnect with the customers and also increase their business. They not only concentrate on their sales growth but also want to satisfy their customers by maintaining good relationship.And most of the companies that use social media are successful. So the social media best of best to business. 

Is Unity is necessary for family?

In every family unity is very important, without unity the family can never stay in jointly. Treat the entire member in the family equally. A family's right to live together is protected by international human rights and humanitarian law. There is universal consensus that, as the fundamental unit of society, the family is entitled to respect, protection, assistance, and support.

A right to family unity is inherent in recognizing the family as a group unit. The right to marry and found a family also includes the right to maintain a family life together. Family is the social group that unit all its members. It provides its member with protection, security and support and encouragement to succeed in life.

Strong families recognize that there are benefits and pleasures to be gained from time and activities together. They value the family bond and make special efforts to preserve time together for family activities and interaction. By spending pleasant time together, families build a reserve of good feelings and are able to cope with personal and family crisis more effectively. Strong families are deeply committed to the family unit and to promoting the happiness and welfare of each other.

                                                               THANK YOU.................

What is Co-ordination?

The ability to use different parts of the body together smoothly and efficiently family coordination is must for family. Coordination is done to achieve the objective of family; coordination is the process is not fixed. It applies to group activity; it doesn’t apply to individual activities. It doesn’t come automatically it leads to unity of action.

Coordination encourage the family spirit, it gives direction to the family. Coordination helps a family to take a good proper decision,  coordination is function of family management- mine is joint family in my family before taking any decision all family members are sit together and discuss about the problem or about the decision, if all are accept the decision later we will apply into the family

Coordination improves the relationship in the family, grandfather coordinate with his son and later son coordinate with his sons, so here they are maintain the relationship. Coordination improves the goodwill of the family and it helps to earn he good name in the society. Healthy families engage in positive and meaningful communication. 

Family members listen to and genuinely care about what the others are saying. In healthy families, communication is on a deep enough level that all members are able to share their feelings, goals, accomplishments and experiences. When feedback and constructive criticism are given, love and affection are made clear by the use of positive words.

                           THANK YOU.........