what is Intuition

 Intuition is our capacity for direct knowledge, for immediate insight without observation or reason. Daniel Kahneman, Princeton University psychologist notes, “Intuitive thinking is perception-like, rapid, and effortless.

Sometimes called a hunch or gut feeling, it is defined as convincing, hasty feelings whose origins cannot be explained by the individual himself. It comes from the latin word “intuir,” which means knowledge from within. While we could think of it as being brought about by an internal force, our gut feeling actually starts with a perception of an external factor, say intonation or facial expression so brief that we are actually unaware that we have noticed it.

Encyclopaedia of Britannica defines Intuition, in philosophy, is the power of obtaining knowledge that cannot be acquired either by inference or observation, by reason or experience. As such, intuition is thought of as an original, independent source of knowledge, since it is designed to account for just those kinds of knowledge that other sources do not provide. 

Characteristics of Intuition

    The characteristics of Intuition are as follows

·         It is a Cyclical Process of Thinking Associated with the Overall Cognition of Reality

It may be stated that intuition is most often defined as the act of cognition without rational inference. Optionally, it is recognized as a way of learning that takes place beyond consciousness, in which a decision-maker acquires knowledge, however is unable to establish the source of this knowledge.

·         It is Not the Opposite of Logic

Intuition is not an irrational process related to premonitions or revelations, however a method of thinking whose mechanisms range from the classical rational inference and are difficult to reproduce. Nonetheless, the results of this process are verifiable and communicable. As a result, intuition is most often referred to as thinking without consciousness or knowledge without consciousness.

·         It is Not an Irrational Action

In the past, the word “intuition” was often associated with the phrase “irrationality”. This could result from the definition of “intuition” proposed by Bergson who interpreted it as a “mystical drive” that can't be defined by way of rational arguments. Since then, many empirical studies of intuition have been conducted, especially in the area of psychology, neuroscience and management, which have changed the way it is perceived. It's no longer considered as something mystical and irrational, but as fundamental and fascinating competence of modern managers.

·         It Refers to the Use of “Deeper” Knowledge Resources Collected Over a Lifetime

Modern literature suggests that there is no basis for associating intuition and irrationality since it results from decades of practice, learning process, experience, which translates into huge amounts of facts, concepts and patterns that take the form of explicit knowledge and tacit. The knowledge is stored in both the consciousness and the subconscious of the human mind.

·         Every Person has Intuitive Potential (But at Different Levels)

Every person has the potential of Intuition or gut feeling but it is present in different level with different people.

·         It is a Capability that can be Trained and Developed

Intuition is not just the quality that a person has from birth. It can be developed with the help of training.  

·         It Participates in any Decision-Making Process

Intuition helps in decision making when there are no facts, figures and necessary information for taking a decision. These days people use intuition as guide for decision making.

·         It is a Fast, Sometimes Even Automatic Process

The conscious use of intuition enhances its advantages. It permits for the identification of key information relevant to a decision. It can also be additional knowledge in the event of an information gap. It acts as a type of “signpost” that directs a decision-maker in the direction of a favorable solution. It most of the time speeds up and simplifies the decision-making process by means of lowering the range of alternative action.

Pricing Strategy of HUL

Pricing is a very powerful tool in the marketing, company use the pricing in the different way to achieve marketing objectives. Pricing strategy adopted over the medium to long term to achieve marketing objectives. Pricing strategy has a significant impact on marketing strategy.HUL is a market leader in Indian consumer products they are producing the  brands personal care, homecare and food and beverages, many variety of products they are producing with a reasonable prices .HUL adopted pricing strategy to improve their conditions.

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           Simple pricing policy of low cost products-  Hindustan uniliver mainly believes in their products they are producing the consumer friendly products so it increase huge amount of sales so they decided to kept a simple pricing policy of low cost product for example sun silk sachets at Rs 1 like that, so that product rich a wider market. But they have not compromised with quality of products but they are cut down the cost of the products because of its extensive and long way reaching of distribution policy.

·         Competitive pricing policy- HUL has maintained competitive pricing policy for some of its products. Competitive pricing policy is setting the price of the product based on competition of that particular products, this policy is used when a two company produce the similar kind of products. As soon as increase or decrease in the competition of the product, price is charged on the base of competition.

·            Offers Brand- HUL is an a wide consumer goods producer , so it try to offer many brand with variety of products at  numerous price .for example their personal care brand , home care and food and beverage brands offers different verity of products. So it will help consumer to buy any one of product according to his or her own financial capability.

·             Discount Offer- Now a day’s consumer are give the more importance to discount before purchasing any product they first see where discount is available. In HUL tries to maintained balance of the market in the name of discount, they offer discount for their products, for example 200gm of surf excel free with one kg of that products. So it automatically reduced price of the product and consumer are eager to buy the product at discount rate so sale will increase.

·         All income groups of people- HUL adopted pricing strategy it is suitable to all income group of people like high income, low and medium income group of people, for example low income group of people like rural people hul producing small unit of product like small lifebuoy soap at RS 5 like that.

·         Offers Volume point to Price point Packages-  Rural consumer are price sensitive and they expect value for money, if they buy any product they expect satisfaction from that product. Mainly rural customer are purchasing the small unit of product because for their income level or family condition. So HUL offers small quantity of products with a reasonable price so it attracts the rural consumer towards products. They are purchasing the small unit of product but they are regular customer of those products.

·         Create markets for premium products- premium pricing strategy is a setting price of the products higher than the similar products. It increase the maximum profit in are where the consumer are happy to pay higher prices, HUL created market for a premium product .for urban people HUL decided to produce huge unit of product at a high price because they are able to pay more  for their satisfaction. For the purpose of rural consumer it offering sachets so they can purchase what they want at reasonable prices. For example lux soap at Rs 5 and ponds gold cream at Rs 5 etc.

Difference between Intuitive Thinking and Structural Thinking

q Structural Thinking:

Structural thinking is a type of systems thinking that gets to the heart of the matter as to how things actually work. It is most appropriate when a life situation has presented all the facts and there is a clear understanding of the consequences of a word, there is no ambiguity or unknown.

•      Thinks in Details:

In structural thinking people are study in detail way first they understand the problem by observation or by evidence and then they take the decision regarding to the particular problem.

•      Focus on Structure:

It is mainly focusing on form based thinking rather than formless thinking. Here people take the decision in step by step process. Structured thinking is a process of putting a framework to an unstructured problem. Having a structure not only helps an analyst understand the problem at a macro level, it also helps by identifying areas which require deeper understanding

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•         convergent Processes:

Structural thinking is a convergent process because convergent processes are a tool in creative problem solving.  After the process of divergent thinking has been completed, ideas and information are organized and structured using convergent thinking to decision making strategies are used leading to a single-best, or most often correct answer.

•      Linearity:

Structural thinking is the step by step process thinking; here people use the linearity to easily understand the situation and to take a better decision within a time

Intuitive:

Intuitive means having the ability to know or understand things without any proof or evidence.

Intuitive thinking is also known as “sixth sense” it defined as ‘a keen intuitive’ power and involves being able to gather information that other individuals may miss.  Intuitive thinking is most appropriate when the consequences of our words and actions are unknown.

•      A Bird’s Perspective:

A view from a very top place, it covers a larger area. It is very difficult to stand within core of some tall timber, but the bird will peer the woodland, it is even more difficult. The woodland belongs to a special territory, but also bird will leave out, it’s predict beauty and enormity after the bird’s are standing face to face with a tree trunk or jumping over the fall branch. A bird special character initiative will support them to take better legitimate photograph from bird’s eye point.

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•           Over Viewing. Details Not Important

  Intuitive thinking is a broad way of thinking.  It understands the things without any proof. People take the decision directly without observing the evidence. In structural thinking people give the importance to the detail process of study but in intuitive thinking detail is not important. Suddenly whatever comes to their mind they will use that thought.

•      Possibilities:

Intuitive people center of attention on the long run and the probabilities. Their system knowledge through patterns and impressions. They read between the traces, they are summary thinkers. Sometime with intuitive people what they think it may happen or may not be.

•      How Concepts & Ideas Relate:

Concepts and ideas are truly understood only when we can effectively and insightfully use them in a wide range of circumstances, and when we have mastered their use to the point of spontaneous application.

   Significance of Intuition

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         Professional Judgment-Intuition also called professional judgment, intuitive, gut instinct, inner voice- it play an important role in taking decision without any experience or observation take the quick decision effectively.

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      Emotions and Feelings- Emotions and feelings important in our intuitive ability to make good decision.

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      More of a Feeling than Thinking- Intuition is more of a feeling than thinking-feeling is an emotion state, it is unconscious and thinking is process of considering or reasoning of something so intuition is more of feeling than thinking.

      Intuition is a Timely Sense- because without any experience or any evidence people take the decision within a time. Not studies the entire process just see the problem and quickly takes the decision.

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     Emotional than Just Thinking- intuition is Very important to be emotional than just thinking-emotional is the unconscious way of thinking, thinking is conscious way with proof or evidence.

        Decision Making- Intuitive feeling guide our decision making to the point at which our conscious mind –able to make good choice

    

             Balanced Emotions- crucial for intuitive decision making

   

     Intuition and Judgment-analyses frozen into habit-(Herbert Simon)- Herbert Simon defined intuition as “analyses frozen into habit” he said this statement does not do justice even to intuition in the small. Intuition in the large has no room in such a belief system. This idea of intuition reduces the human spirit to a logical program of if then responses to life

   

       Intuition and Pattern-are closely related.

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